April 25, 2006

Adsense not serving relevant ads on travel site

On my travel blog, I blogged about timeshares a week or two ago. Ever since then I've had timesahre ads (pretty much exclusively) on my homepage despite the fact that the timeshare info is long gone. I'm blogging about Spain and Italy and I have stupid timeshare ads next my content. It seems like they have nothing to do with each other. I hate having such irrelevant ads displayed.

Posted by James Trotta at 5:03 PM | Comments (0)

April 14, 2006

Serious link building only

So if you're looking for 500 links from different IPs, here's the serious 2,000 dollar package that builds up links over three months.

Posted by James Trotta at 12:13 PM | Comments (0)

How many bars on Commission Junction do you have?

I was recently rejected by an affiliate program on Comission Junction immediately after applying. I emailed them and asked them to review my site manually. They declined:

CitiConsumer Cards has very strict parameters they use to review affiliate applications. One of those parameters requires all affiliates to have a CJ network ranking of 4 or 5 bars. Your networking ranking is at 2 bars. Please feel free to apply at a later date for CitiConsumer cards if your account reaches that 4-5 bar ranking.
I suppose they do this to keep out the bad sites, but not checking my site out personally is costing them. I'm certain that they'd get a number of signups if I were to promote them on my travel blog. I suppose it's costing me as well but I'm sure I'll find otheer travel-related credit card affiliate programs to experiement with.

Posted by James Trotta at 3:03 AM | Comments (0)

April 9, 2006

What is excessive PPC advertising?

So I recently submitted a page about writing business emails to WoW Directory. It was rejected due to excessive PPC advertising. When I went with the Adsense in both right and left columns I did consider that this advertising might be excessive.

It's been about 2 years though and I don't see it as excessive at all these days. Every newspaper site, every page, and most free content sites will have as much or more advertising. So today, what is too much PPC advertising?

Of course, WoW is free to make up its own standards. However, it seems to me that if the ads don't interefere with readers ability to see the content (in other words ads should be off to the side and not flashing) they won't be excessive.

If the ads are placed in the middle of the content or get in the way somehow as people try to read the content, then the PPC is excessive.

Posted by James Trotta at 7:16 AM | Comments (2)

April 8, 2006

New PR dangerous for advertisers

Because of some crazy PR being handed out to new sites and even pages on established sites, you have to be very careful if you're using PR to indicate value or quality.

For example, no one would call a valuable page or even quality link partner, at least not because of its backlinks. However it is PR 6. Thanks to the latest PR update, we see lots of PR 6 pages that are worth about 2.00/month to a smart advertiser...

Posted by James Trotta at 6:56 PM | Comments (0)

April 1, 2006

Advertising at Cheetah Find

This is going to be a brief overview of text link advertising options on Cheetah Find web directory. I've read the advertising page and spoken with the owner so the information should gives us an idea of the text link marketplace I'm always trying to define.

If you're cheap, you can get a directory lising in exchange for a reciprocal link. for $9.95 (one time payment) you get a link at the top of the category and of course no need to link back.

Now for the big spenders, run of site text link advertising. Your text link ad will appear on top left corner of each page of the site for $100/month. With almost 40,000 pages indexed, that's a lot of links.

The one I'm most interested in is the $20 per month plan where you can sponsor one of the sections of Cheetah Find. Your link will appear in the "Recommended Links" section of your chosen category. Anchor text can be up to 100 characters and can include 2 links to your site. I'm interested in the more expensive keyword sections like business and money for my stock blog. I'm also interested in the travel section for my travel blog. If I go for it, I'll be sure to let you know how good a value the ad space is.

Posted by James Trotta at 6:49 PM | Comments (0)