February 24, 2005

Affiliates often don't convert traffic

I don't like affiliate programs in general for trying to monetize my web site. I find that with I have to send them hundreds of clicks for them to convert one into a sale. Same thing with most CJ programs I'm in.

Pay for performance is great for the advertisers who don't have to work too hard to get a decent ROI, but hasn't worked for me as a web publisher. I recently sent this email to someone asking me to join their pay for performance lead generation program:

Unless the payout per lead is quite high, it is unlikely that I would be interested. I've found that text links and Adsense monetize space and traffic better than Affiliate programs, many of which have trouble converting clicks into sales.

Posted by James Trotta at 4:35 AM | Comments (2)

February 20, 2005

Links sold = directory listings.

I was recently able to send this email to someone who bought 45.00 worth of permanent text link ads:

Just so you know, I have submitted NFL Giants to Site-sift web directory, Massive links web directory, and BigAll web directory in an effort to make your ads even more valuable.

Posted by James Trotta at 4:22 PM | Comments (0)

February 13, 2005

Advice on pricing text links

Linkworth has a new thing where you can email support for advice on what to charge for text links. I got this advice about my Giants blog:

I would suggest your homepage price of $20 is a great deal. Your site run (all pages) link of $85 I would recommend lowering it to around $45 to $50. It appears there are only a few hundred pages indexed, so based on the number of pages, it would need to be a little lower in price.

Posted by James Trotta at 4:18 PM | Comments (0)

February 12, 2005

Advertising on travel sites

The prices below are for text links and only travel related sites may take advantage of this offer. Contact PR 5 (I think a high 5 since it used to be 6), averaging 386 uniques/day

Any PR 4 blog entry: 18.00/permanent
Any PR 3 entry: 12.00/permanent
Any PR 2 entry: 7.00/permanent
homepage: 15.00/month


ESL go is PR 6 and averaging something like 900 uniques daily: - 15.00/month - 69.00/permanent - 69.00/permanent

Each of these sites is on a different IP with a different web host. With either of the monthly options, you have the option of paying for ten months and getting 2 free. Do this and you will also get a free blog entry (which you write) about your site. This may contain up to 5 links to different pages of your site.

Posted by James Trotta at 11:11 AM | Comments (0)

February 8, 2005

Linkworth comes through!

Linkworth has found an every page advertiser for my NFL Giants blog. They're getting 85.00/month while I end up with just under 60.00 (not including PayPal fees). I'm pretty happy with this, as i should be since I set the price...

Posted by James Trotta at 8:06 AM | Comments (0)

February 5, 2005

Buying text links article

Here's an article on buying text links from sitepoint. The author argues that unrelated links don't help SERPs, but I see a lot of evidence to the contrary.

I like the reminder that text link ads won't work forever. The search engines want pure results, not the kind you can buy...

Posted by James Trotta at 3:30 AM | Comments (0)