April 9, 2006

What is excessive PPC advertising?

So I recently submitted a page about writing business emails to WoW Directory. It was rejected due to excessive PPC advertising. When I went with the Adsense in both right and left columns I did consider that this advertising might be excessive.

It's been about 2 years though and I don't see it as excessive at all these days. Every newspaper site, every about.com page, and most free content sites will have as much or more advertising. So today, what is too much PPC advertising?

Of course, WoW is free to make up its own standards. However, it seems to me that if the ads don't interefere with readers ability to see the content (in other words ads should be off to the side and not flashing) they won't be excessive.

If the ads are placed in the middle of the content or get in the way somehow as people try to read the content, then the PPC is excessive.

Posted by James Trotta at April 9, 2006 7:16 AM


I agree, as long as you don't have advertisements stuck right in the middle of your reading line, it's not excessive.

However, no matter where they are placed, I despise flashing banners and the flash animations where you try to hit the monkey with a bannana. Garr. I'll almost quit visiting a site for that exact reason.

BTW, nice blog.

Posted by: Chris Baily at April 10, 2006 10:11 PM

I will stop visiting sites for aggressive advertising. I no longer visit about.com even though it's always in the SERPs (who links to that garbage anyway?).

I just don't see Adsense on either side of the content excessive. Thanks for the compliment!

Posted by: James Trotta at April 14, 2006 12:16 PM
Post a comment

Remember personal info?