February 24, 2005

Affiliates often don't convert traffic

I don't like affiliate programs in general for trying to monetize my web site. I find that with Amazon.com I have to send them hundreds of clicks for them to convert one into a sale. Same thing with most CJ programs I'm in.

Pay for performance is great for the advertisers who don't have to work too hard to get a decent ROI, but hasn't worked for me as a web publisher. I recently sent this email to someone asking me to join their pay for performance lead generation program:

Unless the payout per lead is quite high, it is unlikely that I would be interested. I've found that text links and Adsense monetize space and traffic better than Affiliate programs, many of which have trouble converting clicks into sales.

Posted by James Trotta at February 24, 2005 4:35 AM


it depends on how well you sell the affiliate stuff

I have some pages that without promotion make over $100 per page per month based on them being wrote to convert. add that up over many pages and ur making a decent passive income

Posted by: aaron wall at April 2, 2005 6:34 AM

That's a good point. It must be noted that I'm talking about complementing my exising content rather than writing content to sell the affiliates product/service.

Posted by: James trotta at April 2, 2005 6:56 AM
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