January 23, 2005

Affiliates and Adwords

Google is issuing a new policy regarding the practices of affiliate search engine advertising. A number of changes to their previous policy include:

* Affiliates are no longer required to identify themselves as an affiliate
in search ads with "AFF"

* No keyword may display two identical destination and/or display URLs. If
two ads are identical this way, the ad with the highest Google Ad Rank will
be displayed for the keyword.

Posted by James Trotta at January 23, 2005 11:58 AM

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