November 15, 2004

Search engine honesty

In an article about a paid search study (in which 15 librarians exmained popular searc engine results fro 6 months), search engines like Yahoo! are being called on to disclose which search results are sponsored and which are natural. Currently, users must click on the "about this page" link to find out which results are paid (through Overture). Google is given credit for clearly differentiating between paid and natural search results.

Posted by James Trotta at November 15, 2004 8:57 AM

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