November 15, 2004

Do you want a high CTR?

Here's an article that I completely agree with by Kevin Gold. It discusses (after some elementary definitions) that optimizing your PPC ads for higher CTR is a waste of money. You don't want to pay for surfers, you want to pay for visitors who are likely to spend some money.

Posted by James Trotta at November 15, 2004 8:54 AM

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