September 1, 2004

Behavioral targeting in online advertising

A ClickZ article about how beavioral targeting influences online advertising is very convincing - we should use behavioral targeting. While it does a good job explaining the theory, there is nothing in the way of practical examples so if you want to explore behavioral targeting, you'll have to look elsewhere for "how to" inofrmation.

Posted by James Trotta at September 1, 2004 10:42 AM

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