August 26, 2004

Should you buy links from irrelevant web sites?

Probably not. Jill Whalen argues that link popularity is based on relevant links and the best an irrelevant link can do is temporarily boost Page Rank. Jill Whalen certainly has her detractors and could very well be wrong about this. But there's another issue to consider. When you buy a text link ad, you can get three things. One is better natural search engine placement thanks to link popularity and anchor text. But you also get traffic and brand name recognition if you buy text link ads from the right places.

Posted by James Trotta at August 26, 2004 10:09 AM

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