August 26, 2004

New flat rate paid search is giving away free advertising cards.

“The response to the $250 Flat Rate Placement cards has been phenomenal,” says Nick Raba, Tygo’s Director of Technology. “Advertisers feel they’ve been getting gouged by traditional pay per click programs and they really seem to appreciate a more predictable way to advertise.”

Here's how the flat rate advertising system works for Tygo placement: You pay from $1 - $5/month depending on whether you want to be 1st = $5/month, 2nd = $4, 3rd = $3, 4th = $2, 5th = $1. Your ad appears on the right of their search results for the month and key word you paid for. It doesn't matter how many people click on your ad (which will appear to the right of the search results). Even the key word you choose won't matter. As far as I can tell, "SEO" won't cost more that "learn English grammar free".

Or read about it in Tygo's words.

Posted by James Trotta at August 26, 2004 9:49 AM


Tygo from what I see is all keywords are the same price, Great Idea! Hope they do well.

Posted by: Mike Butler at September 8, 2004 11:03 AM

It is a great idea and I'm sure people will be quick to bid on terms like "SEO" but they may ahve trouble monetizing less popular (and traditionally less expensive) phrases. We'll see.

Posted by: James Trotta at September 12, 2004 9:46 AM
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